Meaning
Rooted in the Russian word for luxury. It says premium without saying "premium".
All workCase study 02 of 13
ROKOSH
Name, identity and every touchpoint for a luxury interiors and modular furniture maker. Where spaces become stories.
The brief
A factory that needed a name worth its finish.
Design, European machinery and installation under one roof - kitchens, wardrobes, beds and custom furniture for homes and workplaces.
The team had the craft: automated cutting, edge banding and drilling, premium laminates, veneers and lacquered glass. What they did not have was a brand. No name, no mark, nothing that told a homeowner or an office manager that this was quiet luxury, built to measure.
We bring your dreams to reality. Dream it - we do it.
We started from zero: a name, then a mark drawn from two thin lines, a green-and-copper palette, full guidelines, and the brochure, deck and website that sell it.
01 · Brand Naming
Ten names. One stayed.
- Luspaces
- Knobe
- Luita
- Furnbees
- Rokosh
- Luxifinity
- Kurvy
- Flostun
- Luint
- Knobel
Scroll to narrow the list
Sound
Two hard syllables and a soft finish. Short, sharp and easy to remember for a high-end design firm.
Checks
Every candidate went in with its domain search. ROKOSH had a clean .in, ready to register.
02 · The mark
Two thin lines, drawn with a ruler.
An R that leans forward like an arrow. Sharp, thin lines with a little roundness at the corners, set at 13° and 46° - the precision of a CNC cut, softened by hand.
- GridCap height, baseline and the crossbar set the frame.
- AngleOne stroke climbs at 13°, the other cuts down at 46°.
- WeightThin, even lines, rounded just enough at the turn.
Brunswick Green
White
Caramel
Rose Ebony
Desert Sand
Mono
The mark becomes a seal for the places a wordmark will not fit: signage, stamps and the back of every card.
"Where spaces become stories" runs around the edge. Scroll and it turns.
03 · Identity system
Brunswick green, a touch of copper.
Green carries the brand. Copper tones are used sparingly, for highlights and calls to action, and white keeps everything calm.
Brunswick Green#004239
Desert Sand#E0B596
Caramel#C78445
Rose Ebony#593A31
Liver#684F4C
Colour balance
White does most of the work, green anchors it, copper is the accent.
Specialty tints
Pattern
The mark, tiled on a fine grid.
Built on a square tile and turned on the canvas, it lines envelopes, card backs, tape and the website footer.
04 · The story
From a sketch to a fitted room.
The brand had to explain an end-to-end promise in one glance. We drew it as a single line, the same line as the mark.
- Precise planningWe listen, measure and plan.
- 2D & 3D designSee the room before it exists.
- Material expertiseLaminates, veneers, PU, glass.
- Precision makingEuropean, CNC-driven machinery.
- Custom modularBuilt to your exact space.
- Perfect installationFinished on time, on site.
05 · Applications
Brass, walnut and green.
We rendered the mark in the materials ROKOSH works with - brass tube, walnut, leather, travertine - then took it onto signage, stationery, uniforms and the delivery truck.
06 · Brochure & deck
Where living meets luxury.
A 12-page digital brochure for clients and a sales deck for meetings. Large serif headlines, warm sand pages and real interiors.
07 · Website
Every space deserves its own story.
A homepage that reads like the brochure: what we do, the journey in five steps, products room by room, five reasons to choose us and a clear way to start.
Brand guidelines
The whole system, page by page.
32 pages from the 56-page book: logo, colour, type, pattern, photography, icons and applications. Drag or click to turn pages, or use the ← → keys.
The outcome
A maker that now looks like its work.
ROKOSH went from a nameless factory to a brand with a clear voice: one name, one mark and one system, ready for a showroom wall, a delivery truck or a client's inbox.
- Brand name, from ten proposals
- Logo, seal, colour, type, pattern and icons
- 56-page brand guidelines
- Brochure, sales deck and stationery
- Website design and showcase film
