Pouches
Zip and seal storage that composts after use.
All workCase study 05 of 13
Ecolastic
A brand for India's compostable bioplastics maker - fresh, confident and built around one idea: recycled by nature.
The brief
To end single-use plastics.
Ecolastic is a bioplastics manufacturing and research company making 100% compostable products from corn and vegetable starch.
Its scientists and multi-disciplinary experts design products that look and feel like plastic but go back to nature. It works with DRDO to replace single-use plastics, was recommended by NITI Aayog, and served as the Official Sustainability Partner of the G20 Summit.
Be part of the solution, not part of the pollution.
The brand had to feel as credible as the science behind it - and as simple as the promise: use it, compost it, and it becomes soil again.
The problem
By 2050, there could be more plastic than fish in the ocean.
0M
tonnes of plastic waste produced every year - set to double by 2034.
0T
plastic bags used worldwide each year. Only 1% are recycled.
0%
of the sea surface is already polluted with plastic.
0%
of baby sea turtles studied have plastic in their stomachs.
Figures as published by Ecolastic at ecolastic.in.
01 · The mark
Two halves of one loop.
- A circle, splitOne half is the earth, the other half is the product - they only make sense together.
- An e that turns backThe e's open tail points home, like an arrow closing a recycling loop.
- A friendly wordmarkLowercase Gilroy keeps a science company approachable on a carry bag.
02 · Identity system
Simple, fresh colours you remember.
Forest green for trust, lime for freshness, and kraft and cream borrowed from compost and paper. Gilroy in three weights does the talking.
Forest#165B3F
Lime#96C93D
Kraft#A8835F
Cream#F2EAE0
Recycled by nature
From corn back to soil.
- Corn & plant starchMade from corn and vegetable starch.
- Bioplastic granulesProduced for manufacturers and finished goods.
- Everyday productsBags, pouches and covers that feel like plastic.
- Compost100% compostable - no microplastic left behind.
- Back to the soilRecycled by nature, ready to grow again.
03 · Products
Everything plastic did, minus the plastic.
Six everyday formats, one brand. Each sketch draws itself; the bag on the left is the system in use.
D-Cut carry bag mockup
Plant Grow Bags
Nursery bags that break down in the soil.
Courier Bags
Tamper-evident mailers for e-commerce.
Garbage Bags
Bin liners that compost with what is inside.
D-Cut Carry Bags
Retail bags with a die-cut handle.
U-Cut Carry Bags
Everyday vest bags for groceries.
04 · Collateral
Stationery with a green footprint.
Envelopes, letterheads and cards share a border of marks, like a row of seedlings along the bottom edge.
Brand guidelines
The whole system, page by page.
Logo, colour, type, pattern and applications. Drag or click to turn pages, or use the ← → keys.
The outcome
A green brand that means it.
Ecolastic now looks like the company it is - science-led, Indian, and impossible to confuse with plastic - on everything from a courier bag to a G20 stage.
- Mark, wordmark and usage system
- Colour palette, Gilroy type and pattern
- Stationery, stickers and packing tape
- Carry bag and packaging applications
