Flavour 01 · Mango
BlissBody Mango
The family favourite, in warm mango yellow.
All workCase study 06 of 13
Blissbody
Pouch labels, flyers and in-store banners for a sugar-free millet drink from Hyderabad, made for kids who want the taste and parents who want it sugar-free.
The brief
A health drink kids actually ask for.
Blissbody is a fermented foxtail-millet drink with no added sugar, sweetened with stevia and sold in 200 ml spouted pouches.
It was started by a pharmacist whose mother lives with diabetes. The drink is good for the gut and safe for diabetics, but in a fridge full of sugary juices it had to win on taste and price first. The packaging needed to say "fruit drink" to a child and "no sugar" to a parent in the same glance.
Sell the fruit to the child and the millet to the parent.
Each pouch leads with a big splash of its fruit, with the claims set small and calm around it. The print and in-store work carries the same promise to families in English and Telugu, wherever the pouches are sold.
The range
Three fruits, one family.
Flavour 02 · Orange
BlissBody Orange
Bright and zesty, with an orange crown.
Flavour 03 · Pineapple
BlissBody Pineapple
Tropical gold, finished in the brand's leaf green.
The pouch
Designed around the spout.
A spouted stand-up pouch loses its edges to heat seals and its base to the gusset. The artwork keeps every claim inside the safe area, and leaves the top seal clear for the "hold here" grip.
- Spout & capA centred spout with a red screw cap, the one colour shared by every flavour.
- Top sealKept free of type so it doubles as the "hold here while opening" grip.
- Safe areaName, claims and the price callout stay well inside the side seals.
- Bottom gussetThe base folds open so the pouch stands; the fruit splash runs into it, so nothing important is lost when it does.
The labels
Turn it over.
Built from the real label artwork. Drag to turn the pouch, or switch flavours to compare the three.
Back of pack
Everything a careful parent reads.
- Handling"Hold here" and "shake well" sit on the top seal, where hands go first.
- Brand storyFermentation, millets and gut health in plain words, with a note on the pouch's footprint.
- NutritionA brand-green panel that puts 0.0 g sugar where anyone can find it.
- IngredientsFive ingredients, listed openly, under a "transparency" heading.
- Sign-offThe logo and "Feel Light, Stay Active" close the label beside the glasses of juice.
A drink for every part of the day.
The flyers explain the benefits in a few lines and then show where Blissbody fits into a family's routine, from breakfast to bedtime.
Morning · 7–9 AM
Start the day light, before or with breakfast.
Midday · 12–2 PM
After lunch, to help digestion along.
Afternoon · 3–4 PM
A sugar-free lift for the mid-day slump.
Evening · 7–9 PM
Something calm and sweet to wind down.
In-store
Spoken in the shopper's language.
Banners for the shops that stock Blissbody put every line in English and Telugu: the headline, the three promises and "available here". One version lists the claims beside the pouches; the other centres the family.
Showcase book
Every piece, page by page.
Labels, flyers and banners as they went to print. Drag or click to turn pages, or use the ← → keys.
The outcome
One look from pouch to shop wall.
Blissbody now looks the same on the pouch, in the hand-out and on the shop wall. A new flavour only needs its fruit and its colour; the layout, claims and language do the rest.
- Front and back labels for Mango, Orange and Pineapple
- Print-ready two-sided flyers
- Four English / Telugu in-store banners
- Pouch outlines and product mockups
